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A merchandiser is a person that ensures that a product or promotional product is in the right place at the right time, and in the proper quantity and quality. Find out about the research that goes into merchandising with help from a marketing, public relations and sales management teacher in this free video on marketing jobs.Expert: Mark Clifton Bio: Mark Clifton has an degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training program of Cambridge University. Filmmaker: Paul Volniansky

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One of the main reasons the mobile platform is gaining momentum as a marketing tool is because of its enormous growth potential. The number of mobile phone users is almost double that of PC owners — and growing exponentially every year. Mobile marketing is fast becoming the most feasible way to boost sales, spread awareness about your business, and create customer loyalty. Keep in mind however, that mobile marketing campaigns may require more capital that you had planned. You don’t want to spend money only to put out a lackluster campaign. How Mobile Marketing Works Opt-in SMS (Short Message Service) campaigns are one of the most popular and widely used mobile marketing strategies. It’s simple and effective. Customers voluntarily provide their cell phone number to business so that they can receive special promotional offers and alerts as text messages.